1855: Brave New Global Capital

 

 

 

Il est peu d'occupations aussi intéressantes, aussi attachantes, aussi pleines de surprises et de révélations pour un critique [...] que la comparaison des nations et de leurs produits respectifs.

 

[There are few occupations for a critic as interesting, as captivating, as full of surprises and revelations ... as the comparison of nations and their respective products.]

 

                        Charles Baudelaire, "Exposition Universelle de 1855"[1]

 

 

Dress Rehearsal: 1849

 

            While Paris's 1855 Exposition Universelle des Produits de l'Industrie et de l'Art represented a first for the French, it was by no means the first World's Fair, nor was it the first French exhibition of art and industry.  It does, however, mark the first of the series of Parisian Expositions Universelles and an important break with its predecessors.  Between 1798 and 1855, Paris hosted 11 major expositions or fêtes at which exhibitors displayed manufactured products and artistic works.  The most important of these exhibitions in terms of understanding the phenomenon of the Expositions Universelles was the most immediate predecessor of the the 1855 World's Fair, the Exposition nationale des produits de l'industrie agricole et manufacturière [National Exhibition of Products of Manufacturing and Agricultural Industry], held on the Champs-Elysées from June 1st to July 31st, 1849.   Some 5494 exhibitors vied for space at this proto-World's Fair;[2] 3738 of them received medals.[3]  This conspicuously high number of medal winners (68%) set the practice as well as the tone for all subsequent fairs, at which exhibitors more likely than not took home some kind of medal.  This practice hardly suggests excessively discriminating juries; rather, the overall effect was to both legitimize industry in general and to include industry (and industrialists) as a legitimate player in the enterprise known first as the nation and later as the Empire.  In 1849, that nation was still nominally a republic (the Second, to be precise); two years later, le Prince Président Louis Napoléon Bonaparte would stage his coup d'Etat of December 2nd and, a year after that, proclaim the Second Empire.

            President Bonaparte's speech at the award ceremony marking the end of the 1849 Exposition is instructive, less for any forshadowing of the coup d'Etat to come than for his growing preoccupation with workers and working conditions.  This preoccupation was to be accentuated and amplified in both the 1855 and 1867 Expositions Universelles.  At the 1849 exhibition, the Archbishop of Paris flattered the soon-to-be Imperial ego, noting that

 

Votre dessein, plusieurs fois manifesté, Monsieur le Président, est de rouvrir dans le pays, avec le concours de l'Assemblée Nationale, les sources les plus abondantes du travail et de frayer les voies les plus larges de l'industrie et du commerce.

 

[Your project, manifested several times, Monsieur le Président, is to reopen the most abundant sources of labor in the country, with the help of the National Assembly, and to pave the widest ways for industry and commerce.][4]

 

            By virtue of their magnitude, these "most abundant sources of labor" would also necessarily be the cheapest.  Steamrolling from superlative to superlative, the Archbishop implied that this hyperabundant labor pool would serve as the engine paving the "widest", that is, least expensive, way for industry and commerce.  For his part, Louis-Napoléon, addressing himself to the "captains of industry" in the audience, validated the Archbishop's characterization of the presidential agenda, making a brief révérence to clerical authority: "Lorsque dans vos départements vous serez au milieu de vos ouvriers, affermissez-les dans les bons sentiments et les saintes maximes" ["When you return to your départements and find yourself among your workers, encourage them with proper sentiments and holy maxims."][5] 

            Inserting himself into the place of his (male) listeners, le Prince President continued, going so far as to suggest the words that provincial leaders of industry should speak to their workers when they return home:

 

 

Impassible devant les calomnies comme devant les séductions, sans faiblesse comme sans jactance, je veillerai à vos intérêts qui sont les miens, je maintiendrai mes droits, qui sont les vôtres.

 

[Impassive before lies as before seductions, without weakness and without conceit, I will safeguard your interests, which are mine; I will uphold my rights, which are yours.][6]  

 

            This rhetorical flourish works most revealingly in its progression from "your interests" and "mine" to "my rights" and "yours."  What begins as a magnanimous gesture of noblesse oblige in which "your interests" determine "mine" turns expropriative when "my rights" ultimately determine "yours."  The author of these words prefigures the author of the coup d'Etat by two years.  

            Placing himself in the role of provincial patrons, flattering the Church, working to reassure the labor market — clearly Louis-Napoléon Bonaparte believed in "working" his audience.  The promiscuity of Louis-Napoléon's attentions derived less from a feeling of universal goodwill than a conviction that everyone — even artists and writers — would have a part to play in the coming national (and European) order.  As early as 1830, Louis-Napoléon, flush with the tenets of the then-fashionable Saint-Simonianism, had spoken gushingly, if somewhat unconvincingly, of a unified world in which art and industry would happily co-exist:

 

Il appartient aux lettres de célébrer les victoires de la science et les progrès de l'économie.  La musique, la peinture, la sculpture seconderont les efforts de l'éloquence et de la poésie, dans ces temples que l'architecture aura renouvelés.  Telles sont les jouissances réservées à nos descendants lorsqu'un culte nouveau, ralliant tous les hommes au pied des mêmes autels, aura paru sur la terre.

 

[To literature falls the task of celebrating the victories of science and the progress of economics.  Music, painting and sculpture will validate the efforts of eloquence and poetry, in temples restored by architecture.  Such are the pleasures reserved for our descendants when a new religion will appear that will bring together all men before the same altars.][7]

 

            The majority of the "descendants" to whom Bonaparte refers would take their places at the Imperial feeding trough in 1852 as older members of that same 1830 audience.  The future, as the saying goes, is now.  Or was then.

 

London Calling: 1851

            The artists and writers to whom Louis-Napoléon Bonaparte referred in 1830 responded in predictably varied ways to London's Great Exhibition of the Works of Industry of All Nations in 1851.  William Thackeray's response was typical of the sycophantic, adulatory tone adopted by the majority of visitors to the Crystal Palace, Joseph Paxton's innovative (and enormous) iron and glass confection and the centerpiece of the Exhibition (fig. 1).  Thackeray waxed elegeaic in praise of

 

A Palace as for a fairy prince

A rare pavilion, such as man

Saw never since mankind began,

And built and glazed.[8]

 

            The "fairy prince" in question, in this case Albert, the Prince Consort, held views which sounded remarkably similar to those of le Prince President Louis-Napoléon Bonaparte.  The utopianism expressed by Prince Albert harmonised perfectly with the Saint-Simonianism espoused by Louis-Napoléon twenty years earlier.  Although it is in fact Prince Albert speaking here, both men could well have made the same pronouncement that

 

Nobody who has paid any attention to the peculiar features of our present era, will doubt for a moment that we are living at a period of most wonderful transition which tends rapidly to accomplish that great end, to which, indeed, all history points — the realization of the unity of mankind.  [...]  The distances which separated the different nations and parts of the globe are rapidly vanishing before the achievements of modern invention, and we can traverse them with incredible ease; the languages of all nations are known, and their acquirement placed within the reach of everybody; thought is communicated with the rapidity, and even the power, of lightning.[9]  On the other hand, the great principle of the division of labor, which may be called the moving power of civilization, is being extended to all branches of science, industry and art.  [...]  The products of all quarters of the globe are placed at our disposal, and we have only to choose which is the best and cheapest for our purposes, and the powers of production are entrusted to the stimulus of competition and capital.[10]

 

            The occasional detractors to what has been referred to as "the first great utopia of global capital"[11] in 1851 sounded simply curmudgeonly in the face of such relentlessly cheery forecasts.  And yet of course the Crystal Palace did have its critics.  The most famous among these was John Ruskin, who described the Crystal Palace years after it had been dismantled from its original site in Hyde Park and transported to Sydenham:

 

 

Then the Crystal Palace came [to Sydenham], for ever spoiling the view through all its compass, and bringing every show-day, from London, a flood of pedestrians down the footpath, who left it filthy with cigar ashes for the rest of the week: then the railroads came, and expatiating roughs by every excursion train, who knocked the palings down, roared at the cows, and tore down what branches of blossom they could reach over the palings on the enclosed side.  ...  [W]ithout ever itself attaining any true aspect of size, and possessing no more sublimity than a cucumber frame between two chimneys, yet by its stupidity of hollow bulk, [it] dwarfs the hills at once; so that now one thinks of them no more but as three long lumps of clay, on lease for building.[12]

 

            More provocative than his suggestion of a "cucumber frame", Ruskin's evocation of visitors roaring at the local cows confirmed that the Crystal Palace would not serve as the site of the "unity of mankind" envisioned by Prince Albert.

 

Préparatifs

            Cows and cucumbers notwithstanding, the Great Exhibition of 1851 had nevertheless set the standard — and begun inventing the tradition — from which subsequent exhibitions could not afford to shrink.  This lesson was impressed most notably on the head of the French section represented at the Crystal Palace, Count Léon de Laborde.  Laborde's analysis of the Great Exhibition and the French representation in particular was instrumental in advising Louis-Napoléon Bonaparte (after December 2nd, 1852 known as Napoléon III) as plans for the first Paris Exposition Universelle were formulated.  Laborde's first conclusion, based on comparisons drawn between France and other European countries, was that the French arts, while momentarily superior to those of the rest of Europe, were clearly threatened by the rapid progress being made in arts education and practice elsewhere.  The rappel à l'ordre and particularly the invocation of a decadence threatening national prestige would become a common theme throughout all the Expositions.[13]  In this France was not alone.  Reports made by the United States Commissioners visiting the Parisian Expositions Universelles warned constantly of American inferiority, particularly in the arts.[14]

            Another of Laborde's conclusions was equally important in its implications for the planning of the Exposition Universelle des Produits de l'Agriculture, de l'Industrie et des Beaux-arts de Paris, as it was officially titled.  Laborde stressed first of all the integration rather than the separation of art and industry, both at the Crystal Palace and at all future exhibitions.  This view coincided perfectly with those of Napoléon III himself, and so it was hardly surprising that the Emperor should appoint Laborde and others who had been influenced in one way or another by Saint-Simonianism either to the Commission Impériale or the Sous-commission.  The Commission Impériale was headed by Prince Napoléon, the emperor's cousin, known affectionately in the satirical press as "Plon-Plon".  Much of the organizing work fell to the Sous-commission, which drew its ranks from transportation, banking, armaments, construction, heavy industry, the military and, to a lesser extent, academics, forming an fairly wide-ranging cast of characters.

            The Commissaire Général, Frédéric Le Play, was seconded in part by François Barthélémy Arlès-Dufour, Michel Chevalier and Emile Pereire.  Le Play, who would reprise his role for the 1867 Exposition, founded the Société d'Economie Sociale in 1856 and argued consistently for social reform based on the authority of husbands, landowners and the captains of industry — in short, Napoléon III's favorite audience.  Chevalier, an economist and Saint-Simonian, ardently supported free trade and proved himself instrumental in engineering a free-trade agreement between France and Great Britain in 1860.  (Chevalier and Le Play were in addition close personal friends; Chevalier's daughter eventually married Le Play's son.)  Emile Pereire, also known as Jacob Emile Pereire — France's ambient, eternal anti-semitism encouraged the occlusion of any overt indices of Judaism — comprised with his brother Isaac the French equivalents of Cornelius Vanderbilt, Andrew Mellon and J. P. Morgan.  Les frères Pereire would become synonymous with railroads, shipping and especially banking during the Second Empire, supplying the oil of credit that would grease the wheels of Haussmannisation.  Ironically, it was Haussmann's dubious credit arrangements, satirized by Jules Ferry in his Comptes Fantastiques d'Haussmann (1869), that would ultimately prove to be his downfall and the harbinger of the close of the Second Empire.     

            Other members of the Sous-commission included Ferdinand de Lesseps, who would achieve both fame as the chief architect of the Suez Canal and notoriety as the failed planner of the Panama Canal; the industrialist Eugène Schneider, whose fortune in armaments helped propel him to a political career in the Empire; President Legentil of the Chambre de Commerce de Paris; Louis Visconti, the Emperor's chief architect who died in 1853; and General Arthur Morin, Director of the Conservatoire Impérial des Arts et Métiers.  Given the affinities and affiliations of its organizers, there is little doubt that industry rather than art should have played such a markedly preponderant role in organizing this first Exposition Universelle.

            Frédéric Le Play's system of categorization determined how the hundreds of thousands of exhibits would be organized and displayed.  While exhibits for the London Crystal Palace Exhibition fell under four categories (raw materials, machines, manufactured products and fine arts) and 30 classes among those categories, Le Play expanded the classificatory system in a way that reflected the intellectual heritage of the Encyclopédistes.  Rather than four categories, Le Play envisioned eight:

1. industries devoted to the extraction or production of raw materials, including mines, metallurgy and agriculture

2. industries devoted to mechanical engineering, including railroads, shipbuilding and industrial machines used in weaving fabric

3. industries based on physical or chemical agents or related to science and teaching, including electricity, chemical dyes and food processing

4. industries related to learned professsions, including hygiene, pharmacy, military arts and civil construction

5. manufacture of mineral products, including steel manufacture, jewelry, glassmaking and ceramics

6. fabric manufacture, including cotton, wool, lace making and carpet weaving

7. furniture, decoration, industrial design, printing and music, and — last but not least! —

8. fine arts.[15]

            These eight categories were subdivided into 30 classes, 251 sections and no fewer than 3000 subsections.  Heralded as an advance over the classificatory system used at the Crystal Palace, the sheer number of classes, sections and subsections in this first Exposition Universelle helped explain at least in part how the Sous-commission kept itself busy.  One wonders whether "Catalog Design and Manufacture for Expositions Universelles" might not have comprised one of the subsections of Group 8, which included printing.

            Even before Count Léon Laborde could file his final report on the Crystal Palace Exhibition with Louis-Napoléon Bonaparte, events and Bonaparte himself moved quickly to organize the Exposition Universelle in response to London's Great Exhibition.  In addition to appointing the Commission and Sous-Commission, le Prince Président authorized the formation on 20 October 1852 of the Société Anonyme du Palais des Expositions Nationales.  Four members comprised the société: Bankers Jules-Joseph Ardoin, Etienne Roualle de Rouville, Frédéric Ricardo and a lawyer, Victor-Amédée-Jérome Lefebvre.  Article 6 of the articles of incorporation listed the fonds social as 13 million francs, derived from the creation of 130,000 shares at 100 francs each.  This new société was as intime as it was anonyme: the total number of original stockholders was four: Ardoin (43,100 shares), Rouville and Ricardo (43,000 shares each) and Lefebvre (900 shares).[16]  None of the investors saw a profit from the Exposition, however.  Quite the contrary, in fact: The deficit was large enough to necessitate Government intervention in the form of a buyout of the Palais de l'Industrie from the original investors after the close of the Exposition.

            One of the first lessons learned in planning the Exposition was the amount of time required for preparations.  Barely three years span the date of the original decree, 27 March 1852, and the scheduled opening of the Exposition on 1 May 1855.  (Delays caused the official opening to be postponed by two weeks; still, many of the buildings and exhibits were not ready even then.)  Without the intervention of world and national events, it is highly unlikely that the Exposition could have opened on time.  Beyond the usual delays in construction and installation, serious ideological opposition to both the Emperor and the Exposition threatened continually to delay the festivities if not undermine them altogether.  The outbreak of the Crimean War in 1854 diverted resources, national attention and Prince Napoléon himself, who insisted on serving in the war from April of 1854 to February of 1855, when dysentery finally brought him back to Paris.  

 

Voices of Protest

            In addition to the delays caused by the outbreak of war, domestic entanglements worked to impede the progress of the Exposition.  While the new Empire enjoyed general support, particularly among industrial interests and the middle class, its critics at home expressed their dissatisfaction in often violent ways.  There were numerous assassination attempts on Napoléon III's life throughout the Second Empire.  Ironically, one would-be assassin, Pianori, was executed on the opening day of the Exposition, 15 May 1855.       The threat of violent assassination parallelled furtive but continual character attacks throughout the period.  Victor Hugo, perhaps the most vocal and best-known critic of the Empire and especially the Emperor, had been temporarily banished immediately following the coup d'Etat in December 1851.  For the duration of the Second Empire, Hugo elected a self-imposed exile, migrating from Belgium to the Channel Islands, beginning with Jersey and, when his protest activities there became too controversial for local officials, eventually settling on Guernsey.

            Hugo's attacks against Napoléon III were aggressive, witty, occasionally vicious but above all relentless.  The character of Hugo's diatribes illustrates all too well how close allies one day can become the bitterest of enemies the next.  Hugo's original alliance with Louis-Napoléon soured by October of 1849 when Hugo was passed over for a cabinet appointment and instead offered the ambassadorship to Spain, an appointment he declined.  The coup d'Etat of 1851 threw Hugo irrevocably into the camp of the republicans, and his famous speech to the Assemblée Nationale in which he referred to le Prince Président as Napoléon le Petit earned him a temporary banishment.

            While in exile, Hugo kept busy attacking the new Emperor in prose (Histoire d'un crime, 1852), poetry (Les Châtiments, 1852-53) and especially in pamphlets.  His "Napoléon le Petit" speech became the title of one particularly vitriolic pamphlet, featuring such incendiary remarks as "Louis Bonaparte est un homme de moyenne taille, froid, pâle, lent, qui a l'air de n'être pas tout à fait réveillé" ["Louis Bonaparte is an average-sized man, cold, pale, and slow, who seems not quite awake"] and "Avant le 2 décembre [1851], les chefs de la droite disaient volontiers de Louis Bonaparte: C'est un idiot.  Ils se trompaient.  [...]  C'est un livre où il y a des pages arrachées" ["Before December 2nd {1851}, the leaders of the right said willingly of Louis Bonaparte: 'He's an idiot.'  They were wrong.  {...}  He's a book with torn-out pages."][17]

            Despite such venomous comments, Hugo's stature as a writer protected him to the remarkable point that not only was he later invited to write the preface to the official catalogue for the 1867 Exposition Universelle (see chapter on 1867 Exposition below) but his 1830 play Hernani was reprised in Paris in 1867 in unexpurgated form specifically to coincide with the opening of the Exposition.  Hugo's ceaseless protest activities, meanwhile, had surprisingly little effect on popular opinion.  The Emperor, the Empire, the Crimean War and preparations for the first Exposition Universelle marched on.

            World events likewise marched on.  While the 1855 Exposition Universelle has been correctly characterized as the French response to the Great Exhibition of 1851, it would be nevertheless incorrect to consider that response as hostile.  In fact, just the opposite was true.  Prince Albert's speech at the Crystal Palace extolling the unity of all nations began to be realized, at least partly, as Paris prepared to receive the world in 1855.  The philosophical Saint-Simonianism of advisors like Chevalier, Laborde and Le Play saw its political expression in the abolition of tariffs between England and France and the incentives to free trade that characterized the Second Empire and began to unify capital on a European and ultimately global scale.

            One of the most visible signs of the rapprochement drawing England and France together was the official visit made by the Imperial couple to London in April 1855 immediately preceding the opening of the French Exposition.  (Queen Victoria would make a reciprocal visit to Paris and the Exposition later in August of the same year.)  Victor Hugo, never failing to capitalize on an opportunity, used the occasion of Napoléon III's visit to England to publish another pamphlet, "Victor Hugo à Louis Bonaparte,"[18] an open letter "printed in the free English and French press" — in fact, published on Jersey by the Imprimerie Universelle —  to coincide with Napoléon III's visit.[19]

            Hugo's increasingly acidic tone in his second pamphlet suggests probable frustration with the negligeable effect of his previous pamphlet, "Napoléon le Petit", on French public opinion.  The tone of this second pamphlet, with its use of direct address and particularly the imperative ("Allez-vous-en.  ...  Je vous dis de vous en aller.  Vous n'êtes pas à votre place ici" ["Go away.  ...  I am telling you to go away.  You are not in your place here {in England"}],[20] echoes that of many of the poems of Les Châtiments, published in 1853.  One poem in particular, "Le Manteau Impérial" ["The Imperial Mantle"], bears a striking stylistic resemblance to the pamphlet.  The poet addresses himself to worker bees, the most recognizable imperial icon, and orders them to attack cet infâme, the unnamed but unmistakably identifiable Emperor.

            Like the previous pamphlet, however, Hugo's second diatribe failed to incite public opinion to any substantive action.  Despite the fact that his return to France after the fall of the Empire and his funeral in 1885 would provoke massive public jubilation and grief, respectively, Hugo's œuvre failed to mobilize anything more than enthusiastic admiration and predictable imitation.  Although it is tempting to link Hugo's verbal campaign against the Emperor to the series of assassination attempts against Napoléon III, many of the would-be assassins were motivated by the Emperor's own actions, such as his intervention in the suppression of the Roman Republic in favor of the Vatican.  Like his contemporary, Baudelaire, who would comment extensively on painting at the 1855 Exposition, Hugo's fame was tempered by the marginalization characteristic of most intellectuals and artists. 

            While literary culture in France has historically wielded considerable influence over French cultural identity, as Priscilla Clark has amply documented in her Literary France, that influence has occurred mostly on a symbolic level.[21]  Clark's analysis has illustrated the prestige bestowed on writers and intellectuals, as evidenced by the substantial number of monuments, streets, public buildings and spaces named for them.  In terms of practice, however, writers and intellectuals have always tended to produce more commentators and imitators of themselves than actors on the social and political scenes.  In much the same way that the "real product" of capitalism is the need for more money, the "real product" of literary culture is the need for readers and writers, the consumers and producers of literature.   Victor Hugo's brief political career as a member of the Legislative Assembly (from May to October of 1849) parallelled Alphonse de Lamartine's equally short-lived foray into national politics following the 1848 Revolution.  Both poets exerted considerably more influence over the evolution of poetry than politics, which is not to invalidate their contributions to the political culture of their time.  However brief, the intersection of literary and political culture during the period between the 1848 Revolution and the proclamation of the Second Empire in 1852 was nonetheless remarkable.  Nor was it an isolated incident.  Paul Claudel's dual careers as poet/dramatist and diplomat (ambassador to Japan, Belgium and the United States) provide a more recent example of the kinds of overlapping of literature and politics not uncommon to France and at the same time quite rare in other countries.[22]  Such an intersection helps us to map the specificities of French cultural life.  One of the things that makes the Expositions Universelles so interesting is the way in which they provide a "field" (both literally as well as in Bourdieu's symbolic sense) on which these intersections of different cultures — the political, the literary and the visual, to name but three — are made visible.  Beginning with the very first Exposition Universelle, writers, painters, politicians, journalists, architects and others participated actively and sometimes vocally in the ongoing debate on the "state of the state of the art(s)," especially in France but in the rest of the world as well.  Starting with the official decree in 1852 proclaiming the Exposition, participants in the debate found their own voice as they encountered the voices of others.

 

Men at Work

            One of the very first debates centered on practical questions of what to build and where.  It was not until 1854 that construction began on the Palais de l'Industrie, the main building which would house the majority of the industrial exhibits.  After considerable searching, Jean Viel was named chief architect and Alexandre Barrault chief engineer.  Located on the current site of the Grand Palais and the Petit Palais, the Palais de l'Industrie would occupy most of the space bounded by the Place de la Concorde on the east, the Rond-Point des Champs-Elysées on the west, the Champs-Elysées on the north and the Seine on the south (fig. 2).  Despite Laborde's recommendation to integrate industry and the fine arts, fine arts exhibits were housed in a separate building from the industrial exhibits, in a French Renaissance-style Palais des Beaux-Arts, designed by Victor Lefuel and situated on the Avenue Montaigne (fig. 3).  When it became apparent that the Palais de l'Industrie could not sufficiently house all the exhibits sanctioned by the jury, a long Galerie Annexe was constructed on the Quai Billy between the Cours la Reine and the Seine.  Situated halfway between the Palais de l'Industrie and the Galerie Annexe stood the Rotonde du Panorama, built in 1838, which housed displays of imperial jewels and decorative art taken from various imperial residences.[23]

            The largest and most striking building of the Exposition was without a doubt the Palais de l'Industrie.  Smaller than the Crystal Palace, it was nevertheless constructed of iron and glass, the two relatively new materials featured so prominently in London.  Laborde's admonition regarding the relative fragility of France's supremacy in the arts was validated in the battle over the design of the Palais de l'Industrie, however.  Advocates of the new iron and glass technology fought bitterly with more traditional partisans of ornament and decoration.  The result of this debate was an iron-frame building clothed in stone, thus rendering its innovative aspects totally invisible.  Meanwhile, the glass roof perched anachronistically atop the stone walls of the Palais.

            Visitors to the Palais remarked on its "essential ugliness" despite the palliative attempts of the sculptor Elias Robert to decorate the entrance to the building.[24]  Its glass roof made the Palais particularly uncomfortable in the summer.  The use of muslin to block the sun proved only partly successful.  The building stood on its original site until it was demolished in preparation for the 1900 Exposition Universelle.  But before narrating its destruction, we must first focus our attention on its opening and the opening of the Exposition.

 

Ouverture: 15 May 1855

            The first Parisian Exposition Universelle opened in the afternoon of 15 May 1855, two weeks behind schedule.  Most of the rest of the Exposition buildings were still not ready even then.  The agricultural exhibits displayed outside the city at Trappes near Versailles were not ready until 5 June; visitors to the Rotonde had to wait until 25 June.  The day of 15 May began ominously at dawn with the execution of Pianori, one of Napoléon III's would-be assassins.  The Emperor arrived at the Palais de l'Industrie at one o'clock in the afternoon and pronounced, "J'ouvre avec bonheur ce temple de la paix qui convie tous les peuples à la concorde" ["I happily open this temple of peace which invites all people to harmony."][25]  Prince Napoléon, recently returned from the Crimea and cured of his dysentery, then made a speech in which he proclaimed: "Jamais il n'avait été donné à un peuple de se montrer ainsi, dans le même instant, grand dans la paix et puissant dans la guerre" ["Never has a people shown itself to be at the same time great in peace and powerful in war."][26]  From its opening moments, the Expositions Universelles were explicitly linked to warfare and military culture.  The construction of a nationalism based on a militaristic patriotism had been inscribed into the "temple of peace".  Depending on the source, reports of the opening of the Exhibition varied from the most glowingly self-congratulatory to the frankly cynical.  The Moniteur Universel, the official organ of the Empire whose name bore a coincidental resemblance to the Exposition Universelle, exclaimed with unironic hyperbole that France was "là, comme ailleurs, couronnée de victoires, et saluée reine par l'acclamation du genre humain" ["here, as elsewhere, crowned with victories and hailed as queen by the acclamation of the human race."][27]

            Other sources displayed considerably less enthusiasm.  A certain Fortoul noted that

 

La cérémonie a été horriblement froide et courte.  Le Prince Napoléon a lu un long discours tout à fait vide.  L'Empereur, Président de l'Exposition, a fait une réponse qu'il n'a pas voulu qu'on entendît, puis il a fait quelque [sic] pas et lâché le public déconcerté qui était venu de toutes parts pour voir nos habits brodés.

 

[The ceremony was horribly cold and short.  Prince Napoleon read a long speech that was completely empty.  The Emperor, President of the Exposition, made a response that he did not intend to be heard, then took a few steps, leaving the public, who had come from everywhere to see our embroidered clothes, disconcerted.][28]

 

            At 2:30, after staying barely an hour and a half, the Emperor and his entourage left the Exposition.  The hasty departure may have been due to a case of Imperial ennui, or quite possibly one of the Emperor's many health problems, which included severe hemmoroids and recurring bladder stones.  Whatever the reason, the Emperor's apparent lack of enthusiasm on opening day was carefully glossed over in official accounts such as those found in the Moniteur Universel.  The ship of Empire sailed on, across waters that refused to be disturbed by the protests of poets or by the distraction of the Emperor himself.

            One of the distractions occupying the thoughts of the Emperor and many other visitors to the first Exposition Universelle in the late spring of 1855 was the progress of the Crimean War.  On this issue as with many others, the dissenting voice of Victor Hugo, who called the war a "catastrophe",[29] was drowned out by popular sentiment.  A journalist visiting the Exposition on 15 September from Lyon described in emotional tones an illumination, a popular demonstration in which Parisians placed lighted candles in their windows as a way of marking their support, in this case for the fall of Sebastopol:

 

  

[U]ne illumination peut-être sans exemple à Paris.  [...]  Dans les rues les plus écartées, comme au centre de la ville, dans les quartiers aristocratiques comme dans les plus pauvres ruelles des Halles, du Temple, du Marais et des faubourgs, depuis les rez-de-chaussée jusqu'aux mansardes, des lanternes de Venise, des lampions ou des chandelles entourés de papier.  [...] cette manifestation n'en est que plus touchante de la part de pauvres gens qui sacrifiaient un kilogramme de pain sur la mince ration du lendemain, afin de brûler cinquante centimes de chandelle en l'honneur de la chute de Sébastopol.

 

[An illumination without precedent in Paris {...}  in the most far-flung streets of the city as well as the city center, in aristocratic neighborhoods as well as in the poorest streets of Les Halles the Rue du Temple, the Marais and the Faubourgs [Saint-Antoine and Saint-Honoré], from the street level to the rooftops, [burned] Venetian lamps, lanterns and candles with paper shades.  {...}  This demonstration is even more touching for the enthusiastic participation by the poor, who sacrificed a kilogram of the next day's bread in order to burn 50 centimes' worth of candles in honor of the fall of Sebastopol.[30]

 

            This account suggests somewhat considerable ideological distance between Hugo, the self-avowed champion of the downtrodden and the working classes, and those classes themselves.  As John Ruskin had already noted scornfully, these same masses flocked to the Exposition Universelle as they had to the Crystal Palace, to catch a glimpse of new machines, exotic products and other people, including their own leaders.  Sometimes, as during the opening ceremonies on 15 May, those leaders disappointed the crowds who turned out to see them.  At other times, they provided a spectacle altogether as satisfying as any exhibit of art or industry.

 

Cartes de Visite

            Paris in the summer of 1855 saw a nearly steady stream of European and non-European rulers come to visit the Exposition.  The most famous of these was Queen Victoria, who arrived on 24 August to an enthusiastic welcome by the Emperor and the French public.  The meeting between Napoléon III and Queen Victoria at the Exposition provided not only an echo of Napoléon's previous visit to London in April but also a rare glimpse of two empires meeting both literally and symbolically.  Their joint visit to the Exposition that day served as a visual metaphor for the work of colonization currently being undertaken — vigorously and on a global scale — by each.  Busily dividing the spoils, the former rivals pause momentarily to potlatch:

 

Les augustes visiteurs sont entrés dans l'exposition anglaise, pour faire une courte halte dans l'Inde.  ....  [S]ur quoi arrêter de préférence son regard, quand on n'a qu'une minute à consacrer à l'admiration?  On admire en bloc, et les deux grands souverains se disent sans se parler: "A vous, Reine, les Indes: à vous, Empereur, l'Afrique à civiliser!  Le monde silencieux ne troublera pas notre glorieux labeur tant que nous resterons unis."

Ils passent et s'avancent vers l'Australie.

 

[The august visitors {Napoléon III and Queen Victoria} entered the English exhibit to make a brief stop in India.  ...  {H}ow to choose what to look at, when one has only a minute to admire it?  They admire the whole thing, and the two monarchs say to each other without speaking: "To you, Queen: India"; "To you, Emperor: Africa to civilize!  The silent world will not trouble our glorious labors as long as we are united."

They pass and proceed towards Australia. [31]

 

            Faint praise at least has the virtue of damning quietly.  Behind the amusingly syrupy observations of the contemporary visitor quoted above lies more than a grain of truth.  Napoléon III and Queen Victoria are in fact engaging in a kind of potlatch that resembles a competitive safari of sorts.  The game consists of acquiring as much foreign territory as one can and then displaying it in the most opulent framework possible.  This logic would be played out repeatedly over the years as the Expositions Universelles became more specialized and would reach its most blatant expression in the Exposition Coloniale de Paris of 1931.

            Royal visitors to the first Exposition Universelle arrived in Paris from places far beyond the boundaries of Europe.  While few of them could match the imperial ambitions of Napoléon III and Queen Victoria, all of the other augustes visiteurs excited considerable scrutiny on the part of the French press.  Few of them enjoyed as much attention as Abd El-Kader, the former ruler of Algeria, one of France's oldest, largest and most economically vital overseas territories (its land mass was divided into administrative départements parallelling the French system.)  In the course of what might appropriately be termed the first Algerian war, Abd El-Kader entered into history by proclaiming a jihad or holy war against the French in 1832 when he was named sultan.  As France slowly tightened its grip on Algeria during the long war, Abd El-Kader was finally captured and forced to surrender in 1847.  Incarcerated for five years, he was finally released on Napoléon III's orders in 1852. 

            His visit to Paris and the Exposition Universelle became the focus of considerable public attention.  Abd El-Kader's presence in Paris on 25 September echoed Queen Victoria's visit of a month previous.  In both cases former enemies buried their differences under expressions of good will and magnanimity.  The French attitude towards the former sultan corresponded more to the paternalistic condescension displayed towards workers than the honors bestowed on full trading partners such as the British, however.  Algeria had, after all, finally fallen under complete French control.

            The accounts of the Emir's visit in the French press tended to reflect as well as form this official posture of condescension.  Abd El-Kader appears more childlike than regal in one particular account:

 

Les armes surtout furent de sa part l'objet d'un examen très attentif   [...]  On lui présenta aussi un pistolet revolver d'Amérique dont le jeu excita vivement son attention.  [...]  On dirait réellement qu'Abd-el-Kader, homme d'un sens droit et plein de loyauté, a modifié ses goûts et ses habitudes depuis qu'il a vu la France.  [...]  On assure que son langage même s'est modifié et qu'il a quitté le style imagé des Orientaux pour la concision et la clarté de l'Occident. 

 

[Weapons were the object of his attentive scrutiny.  {...}  He was presented with an American revolver whose functioning attracted his excited attention.   {...}  One could honestly say that Abd El-Kader, a man of good sense and full of loyalty, has modified his tastes and habits after having seen France.  {...}  It is assured that even his language has changed and that he has abandoned the colorful style of the Orientals for the concision and clarity of the West.[32]

      

            The image of the savage child dumbfounded by the marvels of civilization gives way to the highly theatricalized scene of "the conversion of the infidel", particularly in the last sentence.  The egregious racism of phrases like "the colorful style of the Orientals" works in tandem with the narrativizing strategy that legitimates the colonial enterprise.  La mission civilisatrice takes its ideological roots from such scenes such as the account of Abd El-Kader's visit.  The "taming of the Orient" could only be made possible by a requisite taming of the Oriental.  The Rue du Caire, a reconstructed pastiche of an "oriental" streetscape from the Maghreb that would appear in later Expositions, provided the architectural equivalent of this taming of the Oriental.

            Looking eastward from Paris rather than southwest, "Orientals" of a different sort found themselves subject to French "civilizing."  Defeated Russians at Sebastopol, captured and brought back to Paris, found themselves treated to the same brand of paternalistic condescension shown the Emir of Algeria.  It would appear that the price of defeat at the hands of the French included a free visit to the Exposition Universelle in Paris.  Emprisoned Russian officers were allowed to attend the Fair free of charge — the one-franc entrance fee was waived in this special case — before being returned to their stockade.  Whether the fairgrounds became a gilded cage for these visitors or whether it was a question of exchanging one prison for another depends on how one views public spectacles such as world's fairs.

            Not every visitor to the Exposition was "emprisoned" in Paris, however.  The agricultural exhibition at Trappes outside of Versailles regularly drew many thousands of visitors, among them the Emir of Algeria and his entourage.  According to contemporary accounts, the expériences agricoles at Trappes fascinated the Arab visitors even more than American revolvers:

 

[C]e qui donnait un caractère particulier à cette fête des travaux de l'agriculture, c'était la présence de plusieurs chefs arabes.  [...]  Ces Arabes, presque tous chefs de tribus puissantes, portant pour la plupart la décoration de la Légion d'honneur, ont suivi avec le plus vif intérêt toutes les opérations qui ont eu lieu.  Ils se sont montrés fort touchés des égards dont ils ont été l'objet.  [...]  Rien n'égalait leur surprise et leur admiration à la vue des procédés si ingénieux et si variés des nations civilisées, et qui laissent à si grande distance les procédés primitifs de la culture arabe.  On pouvait lire ces impressions diverses sur ces visages, habituellement sévères et impassibles, tant ils prenaient d'intérêt aux expériences qui s'exécutaient devant eux.

 

[What gave a particular character to the agricultural festival was the presence of several Arab leaders.  {...}  These Arabs, nearly all of them powerful tribal leaders, most of whom were wearing the medal of the Legion of Honor, followed with the keenest interest all the exercises that took place.  They were extremely touched by all the attention paid to them.  {...}  Nothing could compare with their surprise and their admiration at the sight of the varied and ingenious processes of the civilized nations, which leave the primitive processes of the Arab world so far behind.  One could see the various impressions on their faces, known for their severity and impassiveness, now transfixed before the exercises demonstrated in front of them.][33]

 

Flaubert's Parody

            While certain of the French congratulated themselves on the glories of national agriculture, others took a distinctly less charitable view.  At the same time that the Arab chieftains were reportedly expressing surprise and admiration at Trappes, Flaubert was finishing the comices agricoles or agricultural fair scene in the fictitious bled of Yonville in Madame Bovary, published in 1857.  The scene could (and, I would argue, should) be read as a parody of the entire culture of the Expositions, which Flaubert himself would define in his archly satirical Dictionnaire des idées reçues as "sujet de délire au XIXe siècle" ["object of madness in the 19th century".][34]

            The site of the comices agricoles in Yonville looks remarkably like a setting for an exposition.  The mairie has been decorated with four banners reading "To Commerce," "To Agriculture," "To Industry" and "To Fine Arts," mottos which would be inscribed above the gates to future Expositions.  While it is tempting to infer from Flaubert's listing these banners in this particular order a criticism of provincial philistinism, their order accurately reflects in fact their order of importance to the good citizens of Yonville.  The genius of this scene is the alternation of Emma's seduction by Rodolphe with the interminably insipid discours pronounced by Monsieur le Conseiller Lieuvain, the rural equivalent of Prince Napoléon, who drones on and on in praise of the Emperor and local farmers while handing out a seemingly endless supply of medals.

            The crowd at Yonville, far from appearing as enlightened as the one at Trappes, more closely resembles the livestock exhibits, which also receive their own share of medals.  Flaubert's descriptions of cattle and pigs blend into his descriptions of the audience in much the same way that Rodolphe's seduction of Emma blends into the Lieuvain's speech.  The comic effect  produced by the juxtaposition of country folk who resemble farm animals with pompous public officials parallels the ironic distanciation of the seduction scene.  Rodolphe and Emma, physically separated from the crowd and ostentisibly observing the proceedings from the second storey of the mairie, are in fact the only two beings not caught up in the spectacle.  Men, women, children, cows and sheep all take in Lieuvain's words with the same hypnotic (and catatonic) fixation.

            Like the most successful of parodies, Lieuvain's speech rings remarkably true to the original overblown discours officiels such as those that visitors to the Expositions Universelles would have heard.  Lieuvain begins his speech with a long tribute to the Emperor, who, with a firm and steady hand, guides the chariot of the State while at the same time commanding respect for peace, war, industry, commerce, agriculture and the fine arts (in that order).  After briefly evoking unspecified moments of past violence, a veiled reference to the revolution of 1789, peasant uprisings such as that in the Vendée in 1793  and the relatively recent revolution of 1848, Lieuvain pauses to cast his gaze around him.  Much like Prince Albert in 1851, he sees nothing but progress and prosperity:

 

Partout fleurissent le commerce et les arts; partout des voies nouvelles de communication, comme autant d'artères nouvelles dans le corps de l'Etat, y établissent des rapports nouveaux; nos grands centres manufacturiers ont repris leur activité; la religion, plus affermie, sourit à tous les cœurs; nos ports sont pleins, la confiance renaît, et enfin la France respire!

 

[Everywhere commerce and the arts flourish; everywhere new paths of communication are establishing new connections, like so many new arteries in the body of the State; our great manufacturing centers have resumed their activity; religion, more strengthened, beams in every heart; our ports are full, confidence is reborn, and finally France breathes easily again!][35]

 

            In exactly the same way that the festivities of each Exposition would receive ample and glowing coverage in the Parisian press, the hyper-bourgeois pharmacist Homais composes a similarly laudatory article for the local newspaper, Le Fanal de Rouen.  Homais's style offers a second-degree discours, containing many of the same kinds of platitudes that characterize Lieuvain's speech and marked with the same paternalistic condescension found in nearly any official speech of the day.  Homais pays particular attention to the awards ceremony and fantasizes the lucky farmer's return to his humble home:

 

Le père embrassait son fils, le frère le frère, l'époux l'épouse.  Plus d'un montrait avec orgueil son humble médaille, et sans doute, revenu chez lui, près de sa bonne ménagère, il l'aura suspendue en pleurant aux murs discrets de sa chaumine.

 

[Fathers embraced sons, brothers embraced brothers, husbands embraced wives.  More than one man displayed his humble medal with pride and, no doubt, returned home and, standing next to his good wife, tearfully suspended it on the discrete walls of his little thatched cottage.][36]

 

Questions of Representation

            In reality, however, the experience of nearly all the Expositions Universelles showed that when they could be induced to attend the Fairs at all, workers and peasant farmers returned home more confused and mystified than overcome with grateful emotion.  For their part, the Homais, Lieuvains, Prince Napoléons and Napoléon IIIs persisted in their erroneous conviction that the awarding of medals and the construction of special exhibits such as workers' housing would have the effect of winning the support of the laboring classes.  Those same classes failed to be enticed or won over by such obviously condescending gestures.

            Likewise, not all of the French press waxed ecstatic before the entrance to the Palais de l'Industrie.  As the official Imperial newspaper, Le Moniteur Universel maintained a consistently and predictably approving tone that would be echoed by many of the provincial papers such as the imaginary Fanal de Rouen.  But a number of newspapers, including the influential Revue des Deux Mondes, were remarkably candid in their criticism of the Exposition.  Ernest Renan, whose secular humanism shocked and scandalized many of his readers, correctly observed in the Journal des Débats that the last people who would want to see agricultural exhibits would be farmers:  "[Q]uoi de plus prosaïque que le labourage pour un charretier bas-normand qui ne voit et qui n'estime dans son œuvre de chaque jour, que les 25 sous qu'elle lui apporte?"  ["What could be more prosaic than plowing for a carter from lower Normandy, who can only see in his everyday work the 25 sous he earns from it?"][37] 

            Renan raises an extremely important point, one that is essential to any understanding of the Expositions: If farmers and workers could not be interested in seeing themselves represented, who would?  Everyone else, of course.  Small wonder, then, that Naturalism, with its voyeuristic tourisme chez les pauvres, would eventually come to enjoy so much success a generation later.  This same kind of logic can be applied to the rise of ethnographic exhibits later in the century and the rise of colonial exhibits, and even entire colonial exhibitions, such as the Exposition Coloniale of 1931, to follow.

            One of the first nodes in the debate over cultural identity as articulated at the Expositions forms around the question of representation.  What is being represented, and who is the intended audience?  An official, Imperial response might be "Progress, for everyone", but the specific content of the exhibits — machines, industrial processes, farmers, farming methods, colonies and colonial peoples — highlights specific fragmented and for the most part "marginal" cultures.  These "marginal" cultures are not limited to ethnographic samples of French farmers or colonies but also include scientific, technical and industrial culture.  To say that France is representing itself to itself is partly true, but it would be even more accurate to say that what is being represented is France in all its minutiae (recall the eight categories, 30 sections, 251 sections and 3000 subsections of the Exposition).  The majority of visitors to the fairs were not farmers and certainly not Algerians; rather, it was the middle class who flocked to the Expositions to be entertained or distracted.  While pedagogical concerns were always part of the official rationale for the Fairs, the organizers soon learned that the majority of the public would rather spend its money being distracted than edified.

            In his "Festivals in Modern France: The Experience of the Third Republic", Charles Rearick notes the mistrust of festivals in general on the part of the lower classes, citing the proverb "après la fête on gratte tête" ["after the fair you scratch your head"].[38]  Louis-Ferdinand Céline would also describe typical petit-bourgeois antipathy towards the Expositions in his Mort à Crédit.[39]  Part of this mistrust stemmed from the efforts of Exhibition organizers, particularly later in the century, to prevent any spontaneous mass assemblies or displays of emotion.  The opening and closing ceremonies, the remise de médailles and the occasional musical pageants were all carefully orchestrated to avoid the creation of too many potentially volatile and unmanageable crowds.[40]

 

Contemporary Assessments

            Many of the visitors to the 1855 Exposition returned home with mixed emotions.  Despite Baudelaire's enthusiasm for world's fairs in general (cf. chapter epigram above), both he and Ernest Renan found the popular and official enthusiasm for this first Exposition Universelle to be unfounded.  The problem stemmed from conflicting notions of progress.  While evidence of technological and material progress was everywhere apparent, Baudelaire and Renan preferred higher, moral ground and found the Exposition deceptively lacking.  Looking at the Expositions Universelles in their historical context, Renan characterized them as unworthy successors to previous public spectacles such as ancient sporting events or pilgrimages:

 

Aux jeux antiques, aux pèlerinages, aux tournois, aux jubilés ont succédé des comices industriels.  Deux fois l'Europe s'est dérangée pour voir des marchandises étalées et comparer des produits matériels, et, au retour de ces pèlerinages d'un genre nouveau, personne ne s'est plaint que quelque chose lui manquât.  ...  L'erreur n'est pas de proclamer l'industrie bonne et utile, mais de l'exalter outre mesure et d'attacher trop d'importance à certains perfectionnements.  ...  [L]e progrès de l'industrie n'est nullement, dans l'histoire, parallèle à celui de l'art et de la vraie civilisation, puisque les deux sociétés où l'art s'est élevé à la plus grande hauteur, la Grèce antique et l'Italie de la Renaissance, sont restées étrangères aux raffinements industriels.

            Le travail professionnel et l'industrie sont des choses bonnes, et par conséquent honorables; mais ce ne sont pas des choses libérales. L'utile n'ennoblit pas: cela seul ennoblit qui suppose dans l'homme une valeur intellectuelle ou morale.

            Voilà ce que ne comprennent point assez les personnes qui, frappées des grands progrès industriels de notre temps, s'imaginent que de tels progrès signalent une révolution dans l'esprit humain.  Ces personnes prennent l'accessoire de la civilisation pour le principal; si la philosophie de l'histoire leur était plus familière, elles verraient que la perfection des arts mécaniques peut s'allier à une grande dépression morale et intellectuelle.  ...

            Il ne semble pas que beaucoup de personnes soient sorties du palais de l'Exposition meilleures qu'elles n'y étaient entrées; il faut même ajouter que le but de MM. les exposants n'eût pas été atteint si tous les visiteurs avaient été assez sages pour dire en sortant: "Que de choses dont je peux me passer!"

 

[Industrial fairs have replaced ancient games, pilgrimages, tournaments and jubilees.  Twice now Europe has set out to see merchandise displayed and compare material products, and, returning from these new pilgrimages, no one has complained that they found anything lacking.  {...}  The error is not in proclaiming industry good and useful, but in exalting it beyond all measure and attaching too much importance to certain successes.  {...}  Progress in industry is in no way historically parallel to that in art and true civilization, because the two societies in which art reached its apogee, ancient Greece and Renaissance Italy, remained outside of industrial refinements.

            Professional work and industry are good things, and consequently honorable ones, but they are not liberal things.  What is useful does not ennoble; only that which supposes an intellectual or moral value in man ennobles.

            This is what remains misunderstood by people who, struck by the great industrial progress of our time, imagine that such progress heralds a similar revolution in the human spirit.  These people are mistaking the accessories of civilization for the principal material.  If they were more familiar with history, they would see that perfection in mechanical arts can bring with it a great moral and intellectual decline.

            It would not appear that many people left the Palace of the Exposition any better than when they entered it; one might even go so far as to say that the intentions of the exhibitors would not have been met if all the visitors had been wise enough to say on leaving: "So many things I can do without!"][41]

 

            Baudelaire, for his part, cannot resist a swipe at American materialism in his own criticism of the Exposition for its moral deficiencies.  In a more probing critique than Renan's, Baudelaire recognizes the rhetorical strategies at work in the mass displays of goods.  Remarkably, his analysis leads directly to a critique of one of the fundamental mechanisms of capitalism — and certainly the linchpin of consumer culture — namely, the creation of demand where none existed previously:

 

 

Demandez à tout bon Français qui lit tous les jours son journal dans son estaminet, ce qu'il entend par progrès, il répondra que c'est la vapeur, l'électricité et l'éclairage au gaz, miracles inconnus aux Romains, et que ces découvertes témoignent pleinement de notre supériorité sur les anciens; tant il s'est fait de ténèbres dans ce malheureux cerveau et tant les choses de l'ordre matériel et de l'ordre spirituel s'y sont si bizarrement confondues!  Le pauvre homme est tellement américanisé par ses philosophes zoocrates et industriels, qu'il a perdu la notion des différences qui caractérisent les phénomènes du monde physique et du monde moral, du naturel et du surnaturel.  Si une nation entend aujourd'hui la question morale dans un sens plus délicat qu'on ne l'entendait dans le siècle précédent, il y a progrès; cela est clair.   ...  Mais où est, je vous prie, la garantie du progrès pour le lendemain?  Car les disciples des philosophes de la vapeur et des allumettes chimiques l'entendent ainsi: le progrès ne leur apparaît que sous la forme d'une série indéfinie.  Où est cette garantie?  Elle n'existe, dis-je, que dans votre crédulité et votre fatuité. 

            Je laisse de côté la question de savoir si, délicatisant l'humanité en proportion des jouissances nouvelles qu'il lui apporte, le progrès indéfini ne serait pas sa plus ingénieuse et sa plus cruelle torture; si procédant par une opiniâtre négation de lui-même, il ne serait pas un mode de suicide incessamment renouvelé, et si, enfermé dans le cercle du feu la logique divine, il ne ressemblerait pas au scorpion qui se perce lui-même avec sa terrible queue, cet éternel desideratum qui fait son éternel désespoir?

 

[Ask any good Frenchman who reads the paper every day in his bar what he means by progress, and he'll tell you that it's steam, electricity and gas lighting, miracles which were unknown to the Romans, and that these discoveries fully validate our superiority over the ancients.  This is how clouded his poor head is and how he has so strangely confused the material and spiritual orders!  The poor man has been so Americanized by his zoocratic and industrial philosophers that he has lost all notion of the differences that characterize the phenomena of the physical and the moral world, of the natural and the supernatural.  If a nation interprets morality today in a more refined sense than it did a century ago, then there is progress, that is certain.  {...}  But where, I ask you, is the guarantee of progress for tomorrow?  The disciples of the philosophers of steam and matches interpret it in this way: They only see progress in the form of an infinite series.  Where is that guarantee?  It only exists, I say, in own's own credulity and fatuity.

            I won't even raise the question of whether, in refining humanity in proportion to the new pleasures it brings him, infinite progress might not in fact be its most ingenious and cruelest torture, whether in proceding from a headstrong negation of itself it might not be an eternally renewed form of suicide, and whether, caught up in the fiery circle of divine logic, it might not come to resemble a scorpion stinging itself with its terrible tail, this eternal desire which forms its eternal despair.[42]

 

            Beyond the typically Baudelairean masochistic obsession with death and self-destruction, one finds a particularly pertinent interrogation of the link between desire and despair.  The transformation of one into the other results from the alchemy of self-deception, specifically the willingness to believe in infinite progress and the mistaking of material for moral advancement.

            This criticism ran exactly counter to the message of unlimited growth which was then being put forth by the Emperor.  According to Napoléon III, such growth results inevitably from a conception of history whose positivism parallels a hierarchized conception of power emanating from the Divine and passed on through the Great Scientists:

 

Au milieu de tant de merveilles, l'esprit se trouve saisi d'un orgueilleux vertige: il faut se rappeler que tout nous vient d'en haut, que tous ces prodiges de la science et des arts qui embellissent la vie de l'homme sont la récompense que Dieu, dans sa justice, accorde au travail assidu.  Mais, de même qu'il a voulu que les siècles succédassent aux siècles, il a voulu aussi que les génies, comme un noble héritage, succédassent aux génies: Sthal, Schneel, Priestley, Cavendish, Lavoisier, Richter, Wendsell, Volta, Dalton, Davy, Wollaston, Berthollet, Bergmann, Vauquelin, Chaptal, Berzélius, Gay-Lussac, ce sont vos œuvres accumulées, c'est votre souffle inspirateur transmis de l'un à l'autre, ce sont les résultats de vos puissantes recherches, de vos savantes leçons.

 

[Amidst so many marvels, the mind is seized by a proud giddiness.  We must remember that everything comes to us from above, that all the wealth of science and the arts that enrich our lives is the reward that God, in His justice, grants to hard work.  But, in the same way that the centuries follow one another, He has also willed that geniuses follow one another in a rich heritage: Sthal, Schneel, Priestley, Cavendish, Lavoisier, Richter, Wendsell, Volta, Dalton, Davy, Wollaston, Berthollet, Bergmann, Vauquelin, Chaptal, Berzélius, Gay-Lussac, this is the accumulation of all your works, this is the breath of inspiration handed down, these are the results of your powerful research, your wise lessons.][43]

 

            The cult of great men did not originate with Napoléon III, nor was he the first to populate a Pantheon with scientists.  The notion of Science-as-religion derives clearly from Saint-Simon and arguably from the Encyclopédistes of the 18th century.  Victor Hugo would later perpetuate the cult of the artistic genius in his poem "Les Mages"; Baudelaire would make a similar gesture in his "Les Phares", even going so far as to single out Hugo himself for praise in "Le Cygne".  Inherent in the cult of greatness, in both its scientific and artistic variations, is the belief in transcendence.  Much like Newton's law of the conservation of motion, genius, according to this logic, is never lost but continually transmitted across time.  Where Napoléon III differs from Hugo and Baudelaire is over the question of whether one can assign a moral dimension to science.  Where Hugo finds both continuity and morality in the sequence of "great men" from Moses through Michelangelo and others, Napoléon III sees the same spark of genius in science and, because of its association with divinity, an accompanying morality in the parade of scientists he elicits.  Significant in all three cases is the international dimension of genius.  While this is less surprising coming from Hugo and Baudelaire, one might have expected Napoléon III to vaunt French scientists over international ones.  Another explanation, though, might have the Emperor depicting French scientists as fully entitled partners in the prestigious arena of world science.  Given that this first Parisian Exposition Universelle was staged at least partly in response to London's Crystal Palace Exhibition, such an explanation appears valid.  If we accept the premise that France succeeded in showing the world that it had indeed caught up with Great Britain in the race to industrialize, the question of whether the Exposition was absolutely profitable remains unanswerable.  From an ideological standpoint, the Exposition clearly advanced the cause of French nationalism and gave the French direct proof of their viability — and thus entitlement — on the global stage.  For those happy few exhibitors whose careers were either launched or firmly established as a result of publicity and Imperial commissions, the bilan was certainly healthy.  But if we broaden the question of "national benefit" beyond the strictly economic and strictly political, the after-effects of the Exposition were less clear-cut.  The dissent found in many sources in the popular press suggests at least some disappointment if not outright discouragement.  Such disappointment nearly always turned on the question of public morality and the disparity between material and moral progress.

            La Revue des Deux Mondes echoed Baudelaire's and Renan's criticisms, raising the question of just how profitable, in both the material and the moral sense, the Exposition would ultimately prove to be:

 

 

On se tromperait d'ailleurs si l'on croyait qu'un essor de l'industrie, comme celui auquel nous assistons, est un phénomène susceptible de se prolonger, et contenant en germe des empiétemens [sic] indéfinis.

...  Entre l'industrie libre et l'industrie officielle, il n'y a ni identité ni rapprochement possibles; les prix, les qualités, les moyens d'exécution diffèrent: c'est comme deux mondes opposés.  ...   En somme, l'exposition des machines appliquées à la locomotion n'a pas tenu toutes ses promesses, et de la part d'une industrie aussi importante, on pouvait espérer des efforts plus sérieux.  Non-seulement [sic] il n'y a lieu de signaler aucune découverte capitale, rien de ce qui laisse une trace durable dans l'histoire de la science et de l'art, mais le champ le plus modeste des améliorations n'a pas même été agrandi d'une manière sensible.